Graphic Identity and Packaging

The brief indicated that we research three out of the six given services:

• Dentist
• Male Stripper
• Chocolatier
• Dairy Farmer
• Coffee barista
• Massage therapist

I chose the four, that has the green font above. What understanding I found from researching the four services.

Dentist 

A cosmetic dentist that can give you vampire fangs that are permanent. There are real vampire clans in America that bite one another and drink their blood, this is called the 'Love Bite'. How teenagers are showing possession and affection through biting. The movie series, 'Twilight', has been the major influence of this craze. Therefore a dentist for vampires, insight is that the dentist can make your dreams come true.

Business Card

Shows the business card vertical,
to represent a neck. There are bite
marks on the neck, showing
acceptance into the vampire clan
and being aloud to join the
vampire dentistry.

Symbol of a vampire

Letterhead

The punch hole have been replaced
with bite marks. 

Vampire Bites

Love Bite    

The image of acceptance into a vampire clan.

        

Male Stripper

A male stripper targeted at grannies, insight of taking them back in time to the historical highlights of their childhood. Letting the grannies remember the fun times of their lives and to make them feel young again. Therefore a Time Traveling stripper.

Time Travelling Stripper


The faces are just images of noses and glasses, forming the image of male's genitals. The hairstyles are of an afro (dico ere), long hair with a cigarette (hippie ere) and a space helmet (landing on the moon. Therefore taking the granny back into historical ere's.

Dairy Farmer


Milk is found is cosmetic products, such as hand cream/body lotion. It protects and keeps your skin smooth, with a fair complexion. Therefore a dairy farmer that gives his milk to cosmetic factories, to make the milk included cosmetic products.

Coffee Barista

People have a coffee break when working, but also have a smoke break. Therefore have  coffee that is targeted at smokers, saving them time. A coffee that allows you to have a smoke break and a coffee break at the same time. 

Business Card

The front of the business card shows coffee
being poured from a coffee machine. On the
back of the business cards it shows the coffee
continuing to be poured but with tobacco
being sprinkled in. The secret ingredient to
the cup of coffee.

Business Card

The front of the business card shows
the steps to making coffee but with
tobacco being added in, therefore
showing the process but with the
special ingredient, 

Envelope 2

The envelope is shown from the back, the view of the sealed section. The envelope needs to be licked to be sealed. There is an image of a hand rolled cigarette, which is overlapping the sealed section of the envelope. This indicates that both the envelope and the cigarette need to be licked to be sealed

Envelope

This shows the envelope from the front. The see-through section where the  information is normally displayed about who the envelope is addressed to, has an image of tobacco and coffee beans. This is to represent the idea of the 'stash' of tobacco and coffee beans because when one rolls their own cigarette, the tobacco is kept in a 'stash'.

Fax

There is a coffee spillage mark on the fax but with tobacco in the spillage as well, showing what else was put in the coffee.

Letterhead

The lines in the letterhead have been
replaced with rows of coffee
beans and tobacco. When one
rolls their own cigarettes, the
tobacco is placed in a neat line.

Logo

The logo is of a take away cup, as the customers
will be in a rush as and need coffee quick
because they are on their break. The hole where
coffee is drunken out of, shows a upside down
cigarette place in the hole. Therefore one
can drink and smoke at the same time

Compliment slip

The words "with compliments" has been written is smoke because smoke is a sign of relief when smoking and drinking coffee. The satisfaction of smoking and drinking coffee. Therefore intertwining the coffee and cigarette smoke, to show that one can get relief from both the coffee and cigarettes in one.

Compliment slip 2

This has the same concept to the first compliment slip but shown in a different way.

Feedback

Previous concepts rejected, except for logo. Start over.

Mr Addict

Coffee barista targeted at smokers, who want to accommodate others who don't smoke. Therefore playing with the idea that smoking that smoking harms others around you, starts fires, has a bad odor, stains your teeth and contains tar.Where as drinking it doesn't. Coffee that has the same effect as smoking, by using the ingredient of tobacco in the coffee.

FINAL

Business card

The cigarettes hold the details about the coffee barista, that one can remove from the package (cigarette box).  The front has the logo of Mr Addict, which is a coffee cup with a cigarette coming out of it. The back has a sticker with the words "Smoking harms others around you... but drinking it doesn't"

Letterhead"Smoking causes fires.. drinking it doesn't".

Fax


The fax has the words "Smoking contains tar... but drinking it doesn't" on it. This is represented by the black on the fax (the tar) and the white empty space represents the cleanliness of your lungs.

Envelope- The Words "smoking stains your teeth" is written in the inside if the envelope, on top of the colour yellow. The rest of the envelope is white, the colour your teeth would be if one did not smoke. 

Compliment slip - On the black sticker on the front, has the words "Smoking has a bad odor... but drinking it doesn't. The compliment slip smells like a cigarette.

Therefore in each corporate identity, an element is used to portray a cigarette and the negative aspects. Drinking the tobacco coffee has many benefits and with the same effect as a normal cigarette.