Information Graphics Poster

What was required from the brief, was to make and design a poster that explains either:


1) Principles of Design
2) Elements of Design
3) Typography


I chose to represent principles of design on my poster.


Principles of Design


Elements of design can be thought of as the things that make up the design. There are seven elements of design:


Line - line can be considered in two ways. The linear marks made with pen or brush, or the edge created when two shapes meet.


Shape - a shape is a self-contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative space/shape.


Direction - All lines have direction. Horizontal shows calmness, stability and tranquility. Vertical shows balance, formality and alertness. Lastly, diagonal shows movement and action.


Texture - texture is the surface quality of a shape, rough/smooth/glossy/soft/hard/etc. Texture can be physically or visually effective. 


Colour - also known as CMYK


Value - value is the lightness or darkness o a colour. Value is also called Tone. 


The way I decided to show this principle was in the form of a brain. I noticed that there were creative and logic factors about principles of design, therefore this could be shown in the right and left side of the brain. As the right of the brain shows creativity and the left shows logic. When I placed the Principles on the brain, it seemed to complicated and not easy to read. Therefore I was directed to show where each principle was located in the brain.


The Brain

• Parietal Lobe -> where texture and shape is triggered
• Cerebrum Lobe -> largest part of the brain (size)
• Occipital Lobe -> colour
• Cerebellum -> direction
• Pineal Gland -> Value
• Lines -> on the brain

I decided to make the poster background a chalkboard, because it looked like a diagram and made me think of Biology and school. Therefore the brain and explanations were written in white, to represent chalk.